Remember that joke gift, where you put a tiny gift in a huge box?
Well, in case you haven’t noticed…it’s not so much a joke any more, at least where buying electronics is concerned.
Beth over at Fake Plastic Fish just bought a webcam. A 4.3 oz camera with 4.4 oz. packaging and a box more than 10 times the volume of the camera itself. She is, understandably, aghast.
But we see it all the time, don’t we? Any mom whose kid has a party has struggled with those damn toy packages with the pieces and the plastic back-thingies and the twisty-ties, you know what I’m talking about. Or when the one book from Amazon comes in the 3x bigger box, with a few of those weird air-pillow things. Or when you buy your nice sleek laptop computer or smartphone and it comes in this huge box…or even the nice overstock backpack I just bought for my nice sleep little laptop, which came in its own huge box. (It needed to be that big, I guess, because I also bought a couple of pairs of socks in the same order. Take up more space. Right? er….right?)
It’s one of the things I get a kick out of, shopping from ebay as much as I do. So many of the sellers there have the packing thing down to an art, and they will use envelopes (or double envelopes), or pack a buttload of stuff into one of those single-price shipping boxes, and its incredibly efficient. Or they will use a larger box, if its all they have, and you can totally tell they didn’t go out and buy NEW shipping materials, and stuff it with old bubble wrap from their closet or newspapers from the recycling bin or those weird air-pillows from Amazon.
The bigger companies…they could learn something from these ebay moms, that’s all I gotta say.