Hah! Chocolate “formula” is no more!

Over on Marion Nestle’s Food Politics blog, I was delighted to discover this:

Mead-Johnson withdraws chocolate toddler formula: Meaningful or just PR?

Honestly, I barely care if it’s PR–and of course it’s just PR! Their statement of why they are withdrawing it is what the blogosphere would call a “flounce”: “there has been some misunderstanding and mischaracterization regarding the intended consumer for this product and the proper role it can play in a child’s balanced diet. The resulting debate has distracted attention from the overall benefits of the brand, so we have decided to discontinue production of Enfagrow Premium chocolate toddler drink…” Aww, poor Mead-Johnson, with the mean blogger moms distracting everyone from the good you are trying to do for our children by pointing out that you’re making CHOCOLATE FORMULA. (Okay, I’m ranting again. But this one really ticks me off.)

As Marion says, “It’s the sugars, stupid.” And that statement applies to the vanilla version (which remains on the market) as well as the chocolate.

I don’t care if it’s PR, and I don’t care if they flounce, and I feel the same way about Kelloggs’ Rice Krispies immunity claim also getting nailed…the fact, under all of this, is that bloggers spreading the word and giving people information is causing companies to change the way they do things. We–if I may be so bold, because I hardly qualify as being able to include myself in the realm of people like Marion Nestle–are making a difference.

Yes, Marion, you are highly influential.  Never doubt it.

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Posted on June 21, 2010, in Kid Stuff, rants and tagged , , . Bookmark the permalink. Leave a comment.

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