Daily Archives: March 27, 2010
This article on Eco-Salon was intriguing…“Sustainable Status: Are you Going Green to Be Seen?”
After reading this, I started poking around to see who else has been visiting the topic…Earth911 poses a similar question: Is Buying “Green” All About Status?” Peter Howard in “Green as a Status Symbol” makes some fairly incisive points, and Smart Planet in their article about the swiftly growing “green toddler toys” market asks the pointed question of whether it’s greener to go out and buy “green” toys or to simply buy fewer better ones that are then handed down from child to child or generation to generation.
Sustainable Business deliberately capitalizes on the phenomenon, inviting companies to “associate their name” with sustainable energy rather than stadiums or theaters. Businesses seem to be realizing there’s a lot of money to be made in this whole green thing.
Despite some who think green was sort of last year, that it’s no longer the new black, I’m not sure I have a problem with it either way…for whatever reason people do it, if people are making the greener choices, it’s a good thing as far as I’m concerned.